Video Production promotional concept by Shelley Batcules : content creation, videography, editing, copywriting and graphic design ADOBE Software used for this project: Premiere, Adobe After Effects, Photoshop, InDesign (Video developed for, and published on www.shelleybatcules.com for portfolio purposes)
April 2022-March 2024 CosMic Plants: Specializing in Orchids MAIN LOCATION: 4665 Bartlett Road Beamsville (Lincoln), Ontario L3J 0Z2 LOCATION 2: 4228 Maple Grove Road Beamsville (Lincoln), Ontario L3J 1G2 Canada
"When it comes to art a white wall is the best place to begin... open your door and see an orchid to inspire you… Get an orchid; then appreciate the glory of nature’s organic complexity, and beautiful sensational sensuality. Stimulate your special silent sanctuary with the strong statuesque statement only an orchid exclaims."
Social Media Post concept, copy and graphic design by Shelley Batcules (post developed for, and published on the creative website www.shelleybatcules.com)
Every entrance is an expression; a GATEway, that opens up an opportunity to express with an #orchid, to emphasize the emotion of being overjoyed. When we, together as people are given a new opportunity to be inspired each day, that choice will change your outlook on life, so you can overcome obstacles by embracing an optimistic environment. Just ask yourself “What are you thankful for today, and how does this simple question make today, then tomorrow better.
Take the time to #flower, and put your #petal on the metal by moving your #mentalhealth forward into a fabulous future.
Social Media Post concept, copy and graphic design by Shelley Batcules (post developed for, and published on the creative website www.shelleybatcules.com)
"Comfort is found through the CosMic contemplation of orchids, that opens an infinite spectrum of colour that will change every environment, and charge up the power of emotion, to ultimately revitalize an outlook that brings brilliance to life.
Create CosMic change with the art of orchids… www.cosmicplants.com"
Social Media Post concept, copy and graphic design by Shelley Batcules (post developed for, and published on the creative website www.shelleybatcules.com)
Social Media Post concept, copy and graphic design by Shelley Batcules
"As America celebrates independence on July 4th, the 2022 atmosphere opens the door to dialogue, open-minded opinion, and the opportunity to use observation and ocular operations to understand and elevate individuality, to evaluate all the senses.
Give it a try… Get an orchid; then appreciate the glory of nature’s organic complexity, and beautiful sensational sensuality. Stimulate your special silent sanctuary with the strong statuesque statement only an orchid exclaims."
Social Media Post concept, copy and graphic design by Shelley Batcules (post developed for, and published on the creative website www.shelleybatcules.com)
Once upon a time… Architecture, was considered “the Queen of the Arts,” until orchids opened up a significant scenery, spectrum of colour, and original landscape to opine over, based on the natural splendour spread out by every petal that speaks in a special way.
Bring the brilliance of this natural structure, complexity and calm grace into every constructed room; regardless of the context, be that personal or professional. Orchids open eyes to a full-bodied way of seeing the true spirit in growth – the micro and the macro. An investment in this intimate experience expands every perspective…
Beauty and growth are profound gifts we must bravely protect.
Social Media Post concept, copy and graphic design by Shelley Batcules (post developed for, and published on the creative website www.shelleybatcules.com)
CBC “Behind the Scenes” Tour of the Broadcast Centre encompassed many departments within the CBC. Role: design large format internal and external signage displays for various departments, promotional materials including logo development, posters, brochures and directional signage.
ROLE: Hired as an Art director and graphic designer to create a seamless CBC tour program that represented the various departments within the Broadcasting Corporation on Front Street in Toronto. The tour spanned several of the ten floors within the Broadcast Centre including the 10th floor film and television sets, Radio One and Radio Two technical Studios, main floor atrium, CBC Museum, famous personality profiles and more.
My responsibilities included designing a CBC Public Spaces tour brand, which was incorporated into all promotional printed material and signage throughout the Broadcast Centre. The CBC Public Spaces Logo development required that I create several design options representing the official CBC logo in a new way that would give a creative marketing twist to the tour project. Several design variations were introduced to and reviewed by CBC management upon which the final design was applied to marketing and promotional materials.
Large scale CBC Production Map representing programs Canada wide Glen Gould Studio plaques incorporating photography and historical data related to Glen Gould’s musical history.
Marketing and promotional materials included large format internal and external signage, which I was responsible to design, print and develop mounting systems. Large-scale graphics were developed specifically for various departments to visually and textually describe how each CBC area worked and what they produced for the public.
Printed materials also included posters, brochures and directional signage, and CBC celebrity full-scale cut out installations
CBC Museum: Growing up Canadian (2 year show) Canadian Broadcasting Centre, 250 Front St., Toronto
ROLE: art director, set and graphic designer for “The Growing Up Canadian” Exhibition which ran for two years. The exhibition revolved around famous past and present CBC productions such as The Friendly Giant, Mr. Dress-up, The Fraggles to name a few, and comprised interactive puppet theatres, historical radio displays, audio visual information booths etc.
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